Senior Brand Manager

Location: Corporate Offices, Torrance, CA
Job Code: 642
# of Openings: 1



Leads and directs members of the brand team across various initiatives and projects related to several select King’s Hawaiian products.  Responsibilities will range from overall business management, to creative development to strategic planning and implementation.  Ultimate job responsibility will be to effective brand building and business growth.


  • Work with the overall team to create comprehensive strategic brand marketing plans

  • Take responsibility for implementing brand marketing programs that:

  • Strengthen overall brand image

  • Increase brand awareness, penetration and purchase frequency

  • Drive consumer takeaway at retail

  • Work with the internal team and creative agencies to develop consumer facing creative executions (including TV, print, radio, digital & social media, and entertainment partnerships)

  • Manage relationships with key vendors and cross-functional partners

  • Develop short- and long-term budgets for the portfolio of products.

  • Partner with sales to ensure key marketing programs are implemented at retail, with some specialty programs being created for select accounts.

  • Proactively monitor business performance and react to needs

  • Pursue new breakthrough ideas for driving the business.

  • Coach, develop, train and support a team of brand management professionals.

  • Establish clear succession and brand team growth plans.

  • Help manage an intern program with local business schools to ensure future marketing talent is identified and cultivated.


  • Masters in Business Administration (MBA)

  • 6+ years of experience in CPG marketing

  • A track record of career progression in marketing organizations.

  • Working knowledge of general business administration practices and procedures.

  • Strong analytical, decision-making, influence, and communication skills.

  • Demonstrated creative prowess.

  • Working knowledge of food business in CPG industry.

  • Ability to effectively lead in privately owned / family environment ensuring alignment with stated Core Values

  • Effective and proven project management skills

  • Proven ability to build relationships and interface with all levels of individuals internal and external to the organization.

  • Team player with strong interpersonal skills and the ability to effectively interact both inside and outside the organization

  • Committed to continuous improvement in a dynamic industry

  • Flexible and willing to handle an ever changing work environment

  • Action-oriented with the ability to think and react quickly to changing circumstances


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