Promotions Director

Location: +MI – Detroit

Description

Promotions Director

To competently* and professionally* coordinate promotional requests from clients and develop new profit through effective Promotion Strategies and Tactics at all times ensuring promotion activities are in harmony with the overall marketing and promotional goals of the station.

Qualifications:

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must be at least 21 years of age;
  • Four  (4) year College or University degree
  • Three to six years related experience and/or training; or equivalent combination of education and experience;
  • Must have a valid driver’s license and clean driving record;
  • Present a positive attitude at events;
  • Other duties may be assigned.

Responsibilities:

  • Staff Management
  • Client and Station Brand Extension Development
  • Internship Coordination
  • Promotions
  • Interdepartmental Liaison
  • Administration
  • Professional Development

OBJECTIVES (by Responsibility):

Staff Management

1. To ensure all reporting staff has the necessary skills to perform their assigned Job Responsibilities at the highest level of professionalism (consistently appropriate) and competence (effective and efficient) on an ongoing basis.

2. To maintain High Performance and effectively deal with Identified Non-Performance in a timely manner (within 48 hours).

3. To ensure and support all full time direct reporting staff in doing their own Performance Appraisals every six months, and part time direct reporting staff every six months.

4. To recruit and train new staff when and where required.

5. To Recruit and train new Interns as required.

6. To ensure that appropriate Self-Management is exercised at all times, as it applies to the overall function and specifically as it relates to:

· Overall Professionalism

· Judgement

· Propriety

· Dress code (should be consistent with your job function, includes appropriate grooming)

· Confidentiality (at all times)

· Managing Emotions (Emotional Maturity and control in all situations)

· Taking Initiative (may include taking risks)

· Being self-directed

· Accepting responsibility

· Being accountable

· Self-critiquing

· Accepting and growing with others Critique

· Being objective (issue relevant)

· Building and maintaining workable relationships

· Suspending judgment (when relevant)

· Not discriminating

· Being accepting rather than judgmental (when appropriate)

· Allowing others their feelings

· Extending common courtesies

· Behaving out of a sense of urgency (when appropriate)

· Striving for Balance

· Appropriately delegating

· Evolving self-awareness

· Problem Solving and Decision Making (within scope of the function)

Promotions

1. To develop, implement and monitor effective and relevant Promotions plans on an ongoing basis with close attention to client, listener, and internal staff satisfaction.

2. To keep an up-to-date annual plan of Promotion Activity with all major projects released to the Local and National Representatives a minimum of two months prior to each start date.

3. To proactively respond to client promotional requests.

4. To develop and maintain cross promotional pool of clients as a tool for programming promotions.

5. To build revenue opportunities to capitalize on promotional services and pro-actively plan new revenue from emerging technologies.

6. To ensure progress reports and final wrap-up reports for the clients are prepared within 14 days of the end of all "umbrella promotions" and where requested by the client or agency.

7. To act as a controlled resource in terms of coordinating client support of Station Promotion initiatives.

 

Interdepartmental Liaison

1. To ensure effective interdepartmental communication as it applies to the ongoing execution of this functions main responsibilities at all times.

2. To assist the Sales and Programming Departments in capitalizing on manufacturer funded business through identifying leads and assisting Account Executives in developing advertising and promotion ideas for these prospects.

3. To ensure advertising clients and each radio station receive effective options for brand extension that result in the growth of revenue and ratings.

4. To expand the event options that will both extend the station brands and generate client sponsorship opportunities.

Administration

1. To schedule full time and part time Promotion staff as needed.

2. To submit relevant payroll (weekly) and purchase documentation (as ordered) to accounting.

3. To approve and monitor sick leave and vacation schedule on an ongoing basis.

4. To document all relevant information as it applies to Promotions on an ongoing basis.

5. To set goals for Promotions with the Retail and General Sales Manager and to oversee production costs when applicable.

6. To develop, implement and monitor all relevant department policies & procedures on an ongoing basis.

7. To ensure the legal ramifications of Promotion Activity is addressed to the satisfaction of the company and the principle contact with participating sponsors.

8. To attend Management, Sales, Promotions, and Announcers meetings as needed.

9. To identify and deal with possible "pinches" as they apply operationally to the overall function on an ongoing basis.

Professional Development

1. To investigate and participate in relevant skill building workshops as it applies to the ongoing development of the function.

2. To stay current with all relevant industry information as it applies to the overall job responsibility.

3. To drive your own Performance Appraisal every six months.

*Professionalism is described as being consistently appropriate in all situations and at all times

*Competence is defined as using "effectiveness and efficiency" in equal measure at all times

We are an Equal Opportunity Employer





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