Burbank, CA
San Antonio, TX

Position Description

Marketing Manager, CRM
Location Burbank, CA
Job Code 10753
# of Openings 1
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We are looking for a Marketing Manager, CRM to join our marketing team. This person will collaborate with the Senior Marketing Manager to develop and execute targeted campaigns and promotions to increase product usage and drive brand engagement within our existing customer segments.

In this role, you will lead CRM efforts for direct mail and loyalty programming for California Psychics. You will be responsible for managing the loyalty agency, optimization of customer lifecycles, and support for talent/influencer and strategic brand partnerships. This includes testing and implementing direct mail campaigns, offers and promotions. Our ideal candidate will have an eye for detail, strategic thinking, thrives in an extremely fast-paced environment, demonstrates flexibility and has experience in marketing, analysis, applying customer insights and overall brand management.

What you will be accountable for:

  • Ensuring the consistent application of Brand Voice via Brand Positioning, Brand Pillars and Key Brand Messages across all marketing collateral generated by CRM by:
    • Leading direct mail strategy and execution including producing and testing creative, maintaining strategic alignment with other marketing initiatives and budget oversight
    • Leading loyalty program implementation, both internal and external, execution and ongoing maintenance through collaboration with CRM, Acquisitions, Finance, Customer Service, agency partners and other key stakeholders
    • Identifying potential brand growth opportunities through strategic insights and tactical ideation, fueled by a comprehensive understanding of brand customer behavior
    • Acting as an ideation, strategic and executional support for Talent/Influencer and Strategic Brand Partnerships
    • Acting as a Brand Advocate, ensuring all CRM generated marketing materials (digital, email and print creative, copy, Optimove campaigns and content) align with brand positioning, brand pillars and brand messaging
  • Providing executional support of marketing strategies within context of our behavioral marketing tool - Optimove, implementation across multiple channels including email and online, social and digital retargeting by:
    • Consistently tracking towards defined success metrics for overall team objectives as well as campaign-specific KPIs
    • Maintain an ongoing test-and-learn approach with an eye on optimization
    • Collaborate on campaign performance analysis with the CRM team, third-party and in-house analysts, focusing on understanding key marketing flows (engagement, conversion, revenue, redemption rates, etc.) and consumer lifecycle segment performance

What you need to be successful:

  • Bachelor’s degree in Marketing or related field
  • 5+ years of experience in Marketing, Brand Strategy, Brand Communications and Strategic Planning, Analysis & Insights
  • Prior experience managing loyalty programs, direct mail campaigns, customer retention campaigns, direct consumer marketing and email marketing, and overall brand management
  • Project management from ideation to implementation to reporting, including budget oversight
  • Agency experience (strongly preferred)
  • Strong self-initiative and accountability
  • Ability to exhibit outstanding time-management and the ability to juggle multiple tasks simultaneously
  • Exceptional communication skills; possesses the ability to transfer thoughts and express ideas effectively individually or in a group setting, ability to tailor messaging for the appropriate audience
  • Perpetual curiosity and the desire to learn about customer behavior, with the ability to apply key learnings to future campaigns and activity

Physical Requirements:

  • Position requires the ability to work extended hours on a computer.

Essential Functions:

  • The qualities, responsibilities and requirements listed above are representative of the education, knowledge, skill and/or ability required to perform the essential functions of this position.
  • The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.
  • Outlook Amusements is an equal opportunity employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Please note that the above job description does not constitute an employment agreement between Outlook Amusements and the employee. Outlook Amusements has sole discretion to change the job description as its needs and the job requirements change.

Outlook Amusements Inc. is an Equal Opportunity Employer. It does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable state or federal civil rights laws.