Communications Planning Assistant


Division: Media Planning
Location: MediaCom - New York, NY
Taleo ID: 3832
Job Type: Regular



Job Title

Communications Planning




New York



Objectives of the Role:  

The Communications Planning Assistant is responsible for all tasks related to supporting and assisting the planning team in preparation of media proposals, plans, budgets, reports, and analysis. The CPA provides maintenance for a communications plan once it has been implemented and supports the buying process by preparing insertion orders, budget summaries, and expenditure reports.

Business Responsibilities:

  • Write budget reports on whether funds were appropriately spent and if the existing budget is at an expected level
  • Write competitive analysis to get a sense of where the competitors are advertising and how much they are spending
  • Develop media delivery analysis
  • Develop agency point of views on media opportunities for submission to the client
  • Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Perform various calculations to identify the usefulness of different media plans.
  • Meet with sales representatives to obtain information about their products
  • Pull research to support the development of media objectives, strategies and tactics, including MRI/Simmons, Mintel, and Adviews
  • Utilize Mediaflow to create and maintain flowcharts
  • Accurately maintain client-approved budgets
  • Assist in execution and tracking of client billings
  • Assist in the media buying process through the creation of media authorization forms and media buy specs

People Responsibilities:

  • Ability to work in a team environment that promotes collaboration
  • Strong customer service skills
  • Ability to communicate effectively at all levels
  • Ability to work successfully within a team as well as independently
  • Establish and maintain effective relationships interdepartmentally as well as with those outside the team

Skills and Behaviors:

  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Excellent time management skills
  • Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills
  • Use of appropriate GSIP and 3rd party tools to research and develop plan recommendations

Qualifications and Other Relevant Information

  • Bachelor’s Degree preferred.  Concentration in Advertising or Marketing preferred
  • Previous Internship experience in Advertising, Marketing or Communications Planning






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