Digital Associate Media Director


Division: Digital Planning/Buying
Location: MediaCom - New York, NY
Taleo ID: 6714
Job Type: Regular




Job Title

Associate Media Director




New York


Objectives of the Role:  

The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community, providing leadership, strategic direction and input for media plans.  The AMD effectively leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives while balancing client, company, and team needs.

Business Responsibilities:

  • Lead and manage all strategic media planning activities associated with assigned account(s)
  • Work with Trading partner to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
  • Manage the flow of client media-related needs; create solutions and resolve problems
  • Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues
  • Help develop planning objectives and strategies that coincide with the client’s marketing direction
  • Continually seek a consumer-centric view in all strategic thinking
  • Provide POVs on various media in the marketplace
  • Optimize based on client objectives, and work with Internal Research and Trading teams to ensure all elements of success are utilized
  • Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
  • Oversee budget allocation process for media and fees across all media platforms; accurately project costs and anticipate the financial results of plan revisions
  • Other responsibilities as assigned

People Responsibilities:

  • Participate in the recruitment and selection of junior staff and ensure all direct reports master the skills and organizational savvy required for advancement
  • Must have the ability and desire to help lead, and a willingness to work with and teach others within the group
  • Inspire while leading by example in developing, motivating, mentoring, and coaching team members
  • Ensure all direct reports master the skills and organizational savvy required for advancement
  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Able to establish and maintain effective relationships interdepartmentally as well as with those outside the immediate team

Skills and Behaviors:

  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
  • Complete knowledge of all aspects of Digital Media, Search, SEO, SMM, Mobile, etc.
  • Solid understanding of interactive research tools such as Ad Relevance, @plan, and Media Metrix
  • Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
  • Able to understand media data sources in terms of what is measured, the method, and information reported
  • Proven record of success in leading full service accounts
  • Strong written, presentation, analytical, quantitative, and verbal skills
  • Superior organizational, interpersonal, and managerial skills
  • Extensive knowledge of digital media landscape for branding campaigns

Qualifications and Other Relevant Information

  • Bachelor’s Degree preferred
  • 5 to 7 years’ previous experience desired








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