Search Director - SEM & Biddable Media


Division: Search (SEM/SEO)
Location: MediaCom - New York, NY
Taleo ID: 8175
Job Type: Regular







Job Title

Search Director




New York




Objectives of the Role: 

The Search Director is responsible for overseeing the complete Search offering within a major national and/or several key national/global accounts.  The Search Director is responsible for developing the search marketing strategy that successfully aligns with the clients’ communication planning goals.  Strengthens client/internal client relationships.  Overall team management responsibility.


Business Responsibilities:

  • Manage a portfolio of accounts with operational acumen, and ensure overall performance of campaigns. 
  • Work with Group Search Director and internal teams to uncover client side business needs
  • Spotlight areas of opportunity to increase account growth
  • Operate in an interconnected and transparent manner within the agency framework
  • Leads strategy development to support client objectives, bringing together necessary resources for strategy and goal establishment. Ongoing review of goals to ensure success.
  • Ability to translate high-level business/marketing objectives into search strategy and into business results
  • Retain clients while responsibly navigating attrition risk
  • Responsible for keeping abreast of search trends as well as the client’s overall business and marketing as a whole, making strategic recommendations when relevant to innovate the program
  • Other responsibilities as assigned


People Responsibilities:

  • Work with Associate Director or Search Manager to direct project plan development, deliverable timeline and ensure the team is delivering on schedule to achieve campaign objectives
  • Direct and lead account employees to successful completion of client goals
  • Completion and delivery of performance reviews by HR determined deadlines
  • Identify strengths and weaknesses of team members providing training opportunities to improve or showcase strengths.  Ensure classroom/webinar and on the job training/shadowing occurs to improve growth areas for all direct reports.
  • Oversee Search Manager or Associate Director with account performance troubleshooting, leveraging knowledge of the space and experience driving performance and growth of the program
  • Ensure all direct reports master the hard and soft skills and organizational savvy required for advancement
  • Able to establish and maintain effective relationships interdepartmentally as well as those outside the immediate team while communicating effectively across all levels
  • Organize and lead in-person client meetings and conference calls, while incorporating staff where needed
  • Create and deliver presentations and decks that specifically address client and agency expectations



Skills and Behaviors:

  • Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms and paid search/seo concepts
  • Must possess strong written, presentation and verbal skills. 
  • Demonstrated critical thinking and problem solving abilities.
  • Deep knowledge of all search planning and optimization tools and methodologies,  to include AdWords, AdCenter, bid optimization tools and research/competitive
  • Effective communication and conversational agility
  • Review reporting data and analysis completed by Search Manager and make suggestions to improve recommendations when needed
  • Administer and adhere to all account security guidelines
  • Must have the ability and desire to help lead, and a willingness to work with and teach others within the group, guiding on various projects related to the search discipline



Qualifications and other relevant information: 

  • Bachelor’s Degree preferred; Marketing or Advertising concentration a plus
  • 5 to 8 years relevant SEO/SEM experience
  • Experience leading a team of Search Specialists, managing clients, and leading strategic initiatives










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