Assistant Media Planner, Digital


Division: Digital Planning/Buying
Location: MediaCom- Santa Monica, CA
Taleo ID: 9288
Job Type: Regular





Job Title

Assistant Media Planner




Santa Monica


Objectives of the Role:  

The Assistant Media Planner is responsible for all tasks related to supporting and assisting the planning team in preparation of media proposals, plans, budgets, reports, and analysis.

Business Responsibilities:

  • Provide Planners and Supervisors with the necessary data to make media recommendations and supply substantiated backup information to justify those recommendations
  • Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience
  • Provide maintenance for a media plan once it has been implemented, oversee the launch process, and liaise with Trading partner as required
  • Responsible for all media plan entry into DB, coordinate with internal/external teams for all campaigns
  • Compile and analyze post-analysis data and evaluate site proposals
  • Execute various types of competitive analysis
  • Pull research to support the development of media objectives, strategies, and tactics, including MRI/Simmons, Adviews, @Plan, Comscore, Ad Relevance and DART
  • Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information
  • Create and maintain flowcharts
  • Update/maintain archives on the server
  • Other responsibilities as assigned

People Responsibilities:

  • Ability to work in a team environment that promotes collaboration
  • Strong customer service skills
  • Ability to communicate effectively at all levels
  • Ability to work successfully within a team as well as independently
  • Establish and maintain effective relationships inter-departmentally as well as with those outside the team

Skills and Behaviors:

  • Able to work successfully, both within a team and independently
  • Effective time management skills with an ability to multitask and prioritize
  • Detail-oriented
  • Able to produce high quality work within a fast paced, dynamic environment
  • Knowledge of Media Tools, Donovan Data Systems, MRI/Simmons, Mintel, Adviews, DART, Ad Relevance, Comscore and @Plan is a plus but not required
  • Excellent verbal and written skills
  • Proficiency with Microsoft Word and PowerPoint – advanced proficiency with Excel

Qualifications and Other Relevant Information: 

  • Bachelor’s Degree with a concentration in Advertising or Marketing preferred
  • Previous Internship experience in Advertising, Marketing or Communications Planning a plus


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